Brand DNA
The fabric of the mark.
One personal cipher, a warm editorial palette and a small set of typographic gestures — the entire visual system that holds the Mari Holloway brand together across web, print and stationery.
The Mark
A single, considered cipher.
The Mari Holloway seal is the master mark — a circular emblem built from the MH cipher and a quiet laurel frame. It carries the personal authorship of Mari's practice without ever shouting.
Used full-colour on cream stock, reversed in gold on ink for evening invitations, and reduced to a single foiled glyph on business cards and stationery edges.
Scale
From favicon to foil-block.
24px40px64px96px144px220pxThe Monogram
The cipher, unframed.
Lifted out of its laurel frame, the MH monogram becomes a quieter signature — used where the full seal would feel ceremonial.
Reserved for end-marks, footers, watermarks on documents, and the embossed reverse of stationery. Always set in gold on ink, or ink on cream — never in flat brand colour.
24px40px64px96pxThe Site
What this website is for.
A practitioner profile
An authoritative profile of Mari Holloway's twenty-plus years leading catering, cleaning, waste and hospitality at the world's largest events.
A working portfolio
Selected events from London 2012 through to FIFA World Cup 2026 — with the role, the scale and the disciplines used.
A faculty platform
A home for Mari's teaching, speaking and advisory work with future major-event leaders around the world.
Palette
Warm editorial, with a refined gold.
Light mode
Dark mode
Typography
A serif voice and a quiet sans.
Display · Cormorant Garamond
Major events,
done with care.
Weights 300 – 600, italic permitted for pull quotes.
Text · Inter
Inter carries every paragraph, label and caption on the site. Set lightly — weights 300 – 500, generous leading, restrained tracking on uppercase eyebrows.
Eyebrow · 0.42em tracked
Iconography
The seal at every working size.
Stationery
The business card.
Oxford · UK
85 × 55mm · 350gsm cotton · gold foil seal
Social
OG cards · 1200 × 630.
The operation behind
the world's biggest events.
Catering, cleaning & hospitality leadership trusted by Olympic Games, World Cups and royal occasions.
Variant 01 · Authority
The name behind
the world's biggest moments.
Variant 02 · The Standard
There is only
one team.
Mari Holloway & Co. · The backbone of major eventsVariant 03 · Bold Statement