Mari Holloway monogramMari Holloway

Expertise

Four disciplines, one quiet orchestration.

From bid stage to legacy, Mari leads catering, cleaning, waste and hospitality programmes that hold their nerve when the cameras come on.

01

Strategy & Bidding

Shaping CCW and hospitality strategy from bid stage through to host-city contract — aligning service vision with budget, sustainability and legacy ambitions.

  • ·Bid-book service narratives and budget envelopes
  • ·Host-city contract negotiation support
  • ·Sustainability, social value and legacy framing
02

Operational Readiness

Test events, simulations, table-top exercises and rehearsal programmes that ensure every kitchen, concession and waste stream is venue-ready on day one.

  • ·Operational readiness plans and venue commissioning
  • ·Test events, simulations and table-top exercises
  • ·Workforce training, accreditation and shift design
03

Event-Time Delivery

On-the-ground leadership of catering, cleaning and waste operations across athlete villages, stadia, hospitality suites and back-of-house.

  • ·Athletes' Village dining and 24/7 service operations
  • ·Stadium concessions, premium and back-of-house catering
  • ·Cleaning, waste and recovery streams across the venue estate
04

Hospitality Programmes

Designing premium guest experiences for sponsors, dignitaries and rights-holders — from menu architecture to service choreography.

  • ·Sponsor, rights-holder and protocol hospitality design
  • ·Menu architecture for diverse cultural delegations
  • ·Front-of-house service choreography and standards

The Major-Event Lifecycle

Six stages. One continuous discipline.

Mari's work follows the framework taught on Trivandi Academy's Major Events 101 and The Essentials Series, where she contributes as faculty.

  1. Stage 01

    Strategy & Bidding

    Why cities and countries bid; aligning bid strategies with economic and societal priorities; baking legacy in from the outset.

  2. Stage 02

    Event Planning

    Programme management office, central planning, functional areas, concept of operations, client groups and service levels.

  3. Stage 03

    Commercial & Procurement

    Event budget, procurement, host-city and venue agreements, sponsorship, ticketing, broadcast, licensing, look and branding.

  4. Stage 04

    Operational Readiness

    Countdown planning, test events, simulations, table-top exercises and rehearsals — transitioning planning into opening-day operations.

  5. Stage 05

    Event Operations

    Cross-functional event-time delivery — catering, cleaning, waste, hospitality and the choreography that holds them together.

  6. Stage 06

    Evaluation & Legacy

    Social, economic, environmental, health, cultural, political and sectoral impact, plus knowledge transfer to the next host.

Client Groups

Eight worlds, one venue.

Every major event simultaneously serves audiences with very different needs, protocols and service levels — often inside the same building, on the same day.

Athletes & Team Officials
International Federations
Olympic & Paralympic Family
Heads of State & Dignitaries
Sponsors & Rights-Holders
Broadcast & Media
Workforce & Volunteers
Spectators & General Public

Capabilities in detail

What the work actually looks like.

Six practitioner capabilities, drawn from two decades of Olympic, Paralympic, FIFA, EOC, Asian Games and Expo programmes.

Athlete & Workforce Catering at Scale

Designing and operating dining halls capable of producing tens of thousands of meals a day — across multiple cuisines, dietary protocols, religious requirements and round-the-clock service windows — without losing the warmth of the plate.

  • ·London 2012 main dining hall · 60,000 meals/day · 1,300 dishes · 204 nations
  • ·Sochi 2014 coastal & mountain workforce catering
  • ·Baku 2015 inaugural European Games athlete dining

Premium Hospitality & Protocol

Sponsor, rights-holder, dignitary and head-of-state hospitality programmes — menu architecture, service choreography, allergen and provenance protocols, and the front-of-house standards that turn a meal into a memory.

  • ·FIFA World Cup Qatar 2022 hospitality operations
  • ·Government summits & climate conferences in the Middle East
  • ·Stadium premium suites and bilateral meeting catering

Cleaning & Waste Strategy

Integrated cleaning, waste and recovery streams across an entire venue estate — from front-of-house presentation to back-of-house compliance, sustainability targets and post-event recovery.

  • ·FIFA World Cup Boston 2026 host-city CCW strategy
  • ·Expo 2020 Dubai · 192 pavilions · six-month run
  • ·Athletes' village waste segregation and recovery

Operational Readiness & Test Events

Countdown planning, simulations, table-top exercises and rehearsal programmes — converting binders of planning into a living operation that performs from the moment the doors open.

  • ·Test events and venue commissioning
  • ·Workforce training, accreditation and shift design
  • ·Concept-of-operations and main-operations-centre integration

Bid & Strategy Advisory

Shaping CCW and hospitality narratives at bid stage — aligning service vision with budget envelopes, sustainability ambitions and the legacy story a host city wants to tell.

  • ·Bid-book service narratives and budget envelopes
  • ·Host-city contract negotiation support
  • ·Sustainability and social-value framing

Knowledge Transfer & Faculty

Translating two decades of practitioner experience into structured learning — video lectures, case studies and mentoring for the next generation of major-event leaders.

  • ·Trivandi Academy · Major Events 101 (CMI Level 3)
  • ·Trivandi Academy · The Essentials Series
  • ·EOC technical advisory missions

Who Mari works with

Embedded with the teams who deliver.

Organising Committees & LOCs/OCOGs

End-to-end CCW and hospitality leadership — from concept of operations through to event-time delivery and dissolution.

Host Cities & Governments

Strategic advisory on host-city contracts, fan-zone programmes, civic hospitality and protocol-grade event support.

International Federations

Sport-specific catering, athlete welfare and venue-side hospitality standards across multi-sport and single-sport events.

Venues & Stadium Operators

Concession design, premium hospitality offers, back-of-house workflow and cleaning/waste integration across the venue estate.

Caterers & Service Partners

Independent client-side advisory, mobilisation support and quality-assurance programmes for major-event contracts.

Sponsors & Rights-Holders

Bespoke guest-experience design, menu architecture and front-of-house service choreography for sponsor activations.